Welcome Lena Waters, Notion’s new Chief Marketing Officer

Summary

Notion announces Lena Waters as its new Chief Marketing Officer while the company prepares to ship Notion Mail and enters a new phase of growth. Waters says she was attracted by Notion’s technical vision, user enthusiasm, mission, and volume of product releases, and brings experience from Grammarly and Docusign across consumer and B2B marketing, AI, IPO, acquisition integration, and multi-product expansion. She describes her operating theme as building scalable systems without sacrificing creativity, authenticity, or user connection. Her view of marketing’s AI role includes articulating a clear vision and roadmap, educating users, and collecting feedback as Notion AI changes how people work, think, and create. Her immediate priorities are listening, learning, meeting users, and understanding individual and enterprise customers.

Takeaways

1. 1

   Lena Waters brings marketing experience from Grammarly and Docusign, including AI brand positioning, IPO communications, acquisition integration, and expanding a company from one product to multiple products.

2. 2

   Waters says marketing must move at the pace of AI change by setting a clear vision and roadmap, educating users, and gathering feedback to refine the approach.

3. 3

   Her initial focus is to help the team move faster while preserving creativity, authenticity, and connection to users as Notion scales.