Women’s World Cup 2023: How The Tournament Fared Online

Summary

The analysis examines online conversation around the 2023 FIFA Women’s World Cup using English-language mentions from social media, blogs, forums, and news sources collected between 20 July and 20 August 2023. It reports over 2.2 million social-media mentions, with major peaks during the Round of 16, the semi-finals, and the final, which generated more than 150,000 mentions and ended with Spain winning the title. Among gender-categorized authors on X, 75% were male, while England was the most discussed country, followed by Australia, the United States, New Zealand, and Spain. Mary Earps’s penalty save produced an initial final-minute spike, and Spain’s coronation prompted a peak of 2,100 mentions at 10:03 PM AEST. The analysis concludes that mention volume, sentiment, emotion, and team comparisons can help brands identify which aspects of the sport generate the most interest and where to participate.

Takeaways

1. 1

   The tournament generated more than 2.2 million social-media mentions, with the final producing over 150,000 mentions.

2. 2

   Male authors accounted for 75% of gender-categorized World Cup discussion on X.

3. 3

   Spain’s win produced a peak of 2,100 mentions a few minutes after the team was crowned at 10:03 PM AEST.