Topic

Halloween

1 post about Halloween. Every summary links to the original.

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Posts

Brandwatch
Social Listening Trends for Halloween Marketing
Halloween marketing now spans months, with US spending forecast to reach $13.5 billion in 2026, up from $13.1 billion in 2025. Brandwatch data shows 4.83 million public online mentions of Halloween in the month before October 20, 2026, a 16% increase year-over-year, with unique authors around 1 million. 74% of US consumers plan to celebrate, and 49% begin shopping in September or earlier, a behavior that has become established since 2016 when only 34% shopped early, partly due to affordability concerns. Effective strategies include joining conversations early, as seen with Michaels’ Hobbyween launch in August, tapping into horror and gaming fandoms like Fortnite’s Five Nights at Freddy’s crossover, and providing DIY tutorials that turn inspiration into action. Brands should choose a niche that aligns with their identity, such as Pokémon’s character-led Halloween collection, and create shareable experiences like Universal’s Halloween Horror Nights.

The best engineering reads, once a week.

Topic

1 post about Halloween. Every summary links to the original.

Paid picks we use ourselves. Links carry a referral code — a subscription through one earns us a commission at no extra cost to you.

Newest first

Brandwatch
Social Listening Trends for Halloween Marketing
Halloween marketing now spans months, with US spending forecast to reach $13.5 billion in 2026, up from $13.1 billion in 2025. Brandwatch data shows 4.83 million public online mentions of Halloween in the month before October 20, 2026, a 16% increase year-over-year, with unique authors around 1 million. 74% of US consumers plan to celebrate, and 49% begin shopping in September or earlier, a behavior that has become established since 2016 when only 34% shopped early, partly due to affordability concerns. Effective strategies include joining conversations early, as seen with Michaels’ Hobbyween launch in August, tapping into horror and gaming fandoms like Fortnite’s Five Nights at Freddy’s crossover, and providing DIY tutorials that turn inspiration into action. Brands should choose a niche that aligns with their identity, such as Pokémon’s character-led Halloween collection, and create shareable experiences like Universal’s Halloween Horror Nights.

The best engineering reads, once a week.