Topic

TikTok

2 posts about TikTok. Every summary links to the original.

Paid picks we use ourselves. Links carry a referral code — a subscription through one earns us a commission at no extra cost to you.

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Posts

Brandwatch
5 Social Media News Stories You Need to Read This Week
This roundup compiles social-media news updates published across August 2026, July 2026, June 2026, and December 2024, covering creator monetization, advertising, platform features, and policy developments. Instagram tested invitation-only seasonal bonuses for Reels and posts in South Korea and the U.S., while Meta enabled ad payments through stablecoin wallets supporting USDC; TikTok’s Dreamina Seedance 2.5 expanded video generation to 30 seconds and accepted up to 50 multimodal references. Other updates include LinkedIn comment ranking and surfacing changes, X’s Live Studio, Threads’ private likes and live-chat tools, and TikTok Pro Events. The roundup also reports a teased MySpace relaunch, new discovery and profile features across platforms, Instagram live location sharing, X parody-account labels, and a potential U.S. TikTok ban.

Brandwatch
What is a Good Engagement Rate on TikTok for 2025?
The guide explains how to assess TikTok engagement rate, noting that follower count, industry, content type, and audience demographics all affect the benchmark. It reports an average platform-wide rate of 4.07%, while citing 6–10% as a typical good range and higher figures for smaller accounts, including about 10%+ for micro-influencers and 4–6% for mega-influencers. It defines engagement through likes, comments, shares, views, and saves, then gives formulas based on total engagements, followers, and number of posts, including worked examples producing 6.66% and 5.5%. Industry figures range from 9.5% for schools and sports teams to 2.51% for fashion, with niche-specific targets recommended. TikTok Analytics and third-party tools such as Brandwatch are presented as ways to track trends, compare benchmarks, and refine strategy; the guidance comes from external research rather than original platform research.

The best engineering reads, once a week.

Topic

2 posts about TikTok. Every summary links to the original.

Paid picks we use ourselves. Links carry a referral code — a subscription through one earns us a commission at no extra cost to you.

Newest first

Brandwatch
5 Social Media News Stories You Need to Read This Week
This roundup compiles social-media news updates published across August 2026, July 2026, June 2026, and December 2024, covering creator monetization, advertising, platform features, and policy developments. Instagram tested invitation-only seasonal bonuses for Reels and posts in South Korea and the U.S., while Meta enabled ad payments through stablecoin wallets supporting USDC; TikTok’s Dreamina Seedance 2.5 expanded video generation to 30 seconds and accepted up to 50 multimodal references. Other updates include LinkedIn comment ranking and surfacing changes, X’s Live Studio, Threads’ private likes and live-chat tools, and TikTok Pro Events. The roundup also reports a teased MySpace relaunch, new discovery and profile features across platforms, Instagram live location sharing, X parody-account labels, and a potential U.S. TikTok ban.

Brandwatch
What is a Good Engagement Rate on TikTok for 2025?
The guide explains how to assess TikTok engagement rate, noting that follower count, industry, content type, and audience demographics all affect the benchmark. It reports an average platform-wide rate of 4.07%, while citing 6–10% as a typical good range and higher figures for smaller accounts, including about 10%+ for micro-influencers and 4–6% for mega-influencers. It defines engagement through likes, comments, shares, views, and saves, then gives formulas based on total engagements, followers, and number of posts, including worked examples producing 6.66% and 5.5%. Industry figures range from 9.5% for schools and sports teams to 2.51% for fashion, with niche-specific targets recommended. TikTok Analytics and third-party tools such as Brandwatch are presented as ways to track trends, compare benchmarks, and refine strategy; the guidance comes from external research rather than original platform research.

The best engineering reads, once a week.