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Shopify
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2,000 robots walk into a shop: Simulated A/B testing (2026) - Shopify
Shopify’s SimGym addresses the difficulty of evaluating storefront changes when merchants lack enough traffic for conventional A/B tests, by simulating shopping sessions with LLM-guided robots. Each robot runs in a cloud Chromium browser with a persona, budget, and intent, while a counterpart tests the alternate theme; the system uses real page representations rather than a mocked DOM. To support bursty, sequential workloads with 89K–127K accumulated tokens per session, Shopify self-hosted gpt-oss-120b on 48 NVIDIA B200 GPUs, combining MXFP4 expert quantization, FP8 KV-cache, FlashInfer kernels, async scheduling, and guided decoding. Production measurements report 80K to 88K tokens/second per B200 from async scheduling, a 57% reduction in HTTP/gRPC overhead, and MIG experiments yielding about 20% lower latency and 12% higher daily throughput without quality regression; speculative decoding is validated but queued.
The generative recommender behind Shopify's commerce engine
Shopify describes a foundational generative recommender that predicts next products, and in some contexts ads, from buyer event sequences spanning searches, views, add-to-carts, favorites, and purchases. The system uses an autoregressive model with causal masking, time-aware attention combining RoPE-inspired rotary encoding with relative attention bias, and sampled softmax with shared and positive-aware hard negatives. Built on HSTU, it combines richer activity data, ensemble-focused training for incremental recall, and optimized CUDA kernels; the full training pipeline reached up to 7.3x the speed of a baseline implementation. In an online test of an August model version, relative shop orders rose 0.94%, high-quality click-through rate rose 5%, conversion rate rose 0.71%, and final served product recall at 2 rose 4.8%.
SkyPilot at Shopify: Multi-cloud GPUs without the pain
Shopify uses SkyPilot to run machine-learning training workloads across GPU clusters on Nebius and GCP, addressing scarce hardware, fragmented capacity, and provider-specific interfaces. Persistent Kubernetes clusters remain managed by Shopify, while SkyPilot launches jobs and a company plugin routes requests, validates labels, injects configuration, and applies organizational policies. H200 workloads go to Nebius for InfiniBand-equipped distributed training, while L4 and CPU-only jobs go to GCP; labels also connect jobs to cost ownership, Kueue quotas, priority classes, and development-environment rules. The plugin automatically configures InfiniBand access, shared caches, and temporary storage, reducing manual setup and speeding repeated workloads. The resulting YAML-based interface preserves direct resource control while hiding cloud-selection decisions, giving teams common workflows as providers, prices, and GPU availability change.
Building the Universal Commerce Protocol
Universal Commerce Protocol (UCP) is an open standard co-developed by Shopify and Google to let AI agents discover merchant capabilities, negotiate what both sides support, and transact with merchants. It addresses commerce complexity arising from cart-, buyer-, and market-dependent payment rules, discount combinations, and fulfillment variations. UCP uses layered extensibility: a shopping service supplies transaction primitives, capabilities such as Checkout and Orders are independently versioned, and extensions add domain-specific schemas without changing the core. Profiles and reverse-domain namespaces support decentralized capability discovery, while checkout states and continue_url enable structured handoff when human input or unsupported capabilities are required. Payment handlers are negotiated dynamically per transaction, and the public protocol is presented as ready for merchants, agents, and providers to build against.
Tangle: An open-source ML experimentation platform built for scale (2025) - Shopify
Shopify introduces Tangle, an open-source, platform-agnostic machine-learning experimentation platform built for Search and Discovery workflows at commerce scale. It targets six stated failure modes, including repeated data preparation, poor reproducibility, slow deployment, unstructured notebooks, manual query tracking, and limited sharing. Users compose visual directed acyclic graph pipelines from reusable YAML components that wrap containerized or inline command-line programs in multiple languages, while file-based execution moves artifacts through storage. Tangle’s content-based caching reuses results when output content hashes remain identical, including artifacts from still-running executions, rather than relying only on lineage changes. Shopify reports a ten-hour pipeline completing in twenty minutes after one component changes, more than a year of compute time savings, and production use across ranking, semantic search, recommendation, and feature engineering workloads.
Behind the build: 2025's BFCM globe in a pinball machine 🌎🕹️
The 2025 BFCM live globe was implemented inside a browser-based pinball machine to represent real-time merchant sales and celebrate milestones. Built with three.js and react-three-fiber, the experience runs at 120fps, uses Server-Sent Events for order arcs and live metrics, includes a 128x32 shader-driven dot-matrix display, and supports AR through react-three/xr. For performance, the team simulated pinball physics in 2D with Rapier2D and used raycasts for ramps and elevation, reducing the physics step from 2ms to 0.2ms. The scene also includes interactive mini games, infrastructure statistics, Easter eggs, and milestone-triggered reactions, while Apache FlinkSQL pipelines process event streams behind the commerce visualizations. The globe was also displayed on the Exosphere in Las Vegas for the third consecutive year.
Run for your money: Engineering a treadmill that prints store credit
For the 2025 NYC marathon weekend, Shopify and Endorphins Running built a gamified treadmill that awarded in-store credit for maintaining a self-selected pace. Participants had 30 seconds to reach their target, then earned credit for each second spent within a defined pace zone, with a personalized barcode receipt redeemable through a Shopify POS UI extension. The implementation used a curved, motorless TrueForm Trainer, FTMS messages, a Python relay, Socket.IO, a local Remix application, receipt printing, and a production-hosted POS integration. Interval timestamps were normalized because treadmill messages arrived irregularly, while a state machine coordinated warm-up, gameplay, operator controls, database updates, discounts, and printing. The resulting experience attracted new customers, with 63% of participants identified as new customers, and its patterns could support other sensor-driven in-store incentives.
How we prepare Shopify for BFCM
Shopify’s BFCM readiness program addresses the challenge of operating critical commerce infrastructure at traffic levels informed by 2024 records, while preparing APIs with no prior holiday-traffic history. Starting in March, teams combined capacity planning on Google Cloud, an infrastructure roadmap, risk assessments, chaos-engineering Game Days, and a Resiliency Matrix covering failure modes, recovery objectives, runbooks, and on-call coverage. Genghis load tests and Toxiproxy network faults ran across three GCP regions, while five April–October scale tests exercised browsing, checkout, analytics, webhooks, regional failover, and cascading failures; testing reached 146 million requests per minute and a p99 target of 200 million. The work exposed and addressed Kafka partition, memory, timeout, routing, queueing, and failover issues, while the operational plan adds monitoring, 24/7 incident coverage, merchant communications, live tuning, and a post-BFCM review.
Building world-class product search at Shopify: Where C++ excellence meets ML innovation
Shopify describes a product-search stack built for multi-tenant commerce, where real-time indexing, retrieval, ranking, experimentation, and merchant controls must operate at global scale. Commerce ranking combines classical information retrieval with transformers, neural rankers, LightGBM, Catboost, and signals such as relevance, purchase popularity, brand trust, and navigational intent, while supporting privacy, multi-language, and accessibility requirements. RankFlow, a Python-like domain-specific language, lets data scientists change ranking logic without C++ expertise, while TurboDSL compiles and executes it with type safety, vectorized operations, cache optimization, predictable latency, and efficient memory use. The team first shipped SimScorerDSL in C++, then built TurboDSL without changing the DSL syntax, enabling continued experimentation during the transition. TurboDSL achieved a 48% speedup in ranking feature computation, and automated pull-request analysis compares component timings, statistical significance within a ±2% tolerance, and side-by-side results to detect performance or accuracy regressions.
How AI Agents are Evolving Shopify's Product Taxonomy at Scale (2025) - Shopify
Shopify’s product classification system processes over tens of millions of predictions daily, while its taxonomy contains more than 10,000 categories and 2,000 attributes that must adapt as commerce changes. Manual curation created bottlenecks, expertise gaps, and inconsistencies that could reduce discoverability, search quality, filtering, and classification quality. The proposed AI multi-agent system combines structural analysis with product-driven analysis grounded in merchant titles, descriptions, and categories, then uses intelligent synthesis, equivalence detection, and quality assurance to recommend taxonomy improvements. Agents can search and validate hierarchical relationships, while human experts retain oversight; Shopify tested the method in Electronics > Communications > Telephony against its previous manual expansion approach and presents it as a proactive, scalable way to improve taxonomy consistency before gaps affect merchants and customers.
Migrating to React Native's New Architecture
Shopify successfully migrated two largest apps, Shopify Mobile and Shopify Point of Sale, to React Native’s New Architecture while continuing weekly releases for millions of merchants. The strategy prioritized minimal code changes, dual-architecture compatibility, and performance and stability parity, with TopHat generating both architecture builds for every pull request. The team upgraded React Native first, updated or removed incompatible dependencies, and changed only native modules that failed under the new architecture rather than migrating all 40-plus modules to TurboModules. Migration issues included state batching, UIManager-related blank screens, shadow-tree manipulation, view flattening, and main-thread legacy module initialization; the reported outcome was maintained development velocity with no feature-development disruption, followed by planned optimization work.
Building production-ready agentic systems: Lessons from Shopify Sidekick
Shopify’s Sidekick evolved from a simple tool-calling system into an agentic assistant that helps merchants manage stores through natural language, exposing scaling challenges in architecture, evaluation, and training. As its inventory grew beyond 50 tools, the system prompt accumulated conflicting special cases and became difficult to maintain; JIT instructions instead return relevant guidance with tool data. For evaluation, the team uses Ground Truth Sets based on production distributions, human labels from at least three product experts, statistical agreement measures, specialized LLM judges calibrated against humans, and merchant simulation. Judge correlation rose from Cohen’s Kappa 0.02 to 0.61 against a human baseline of 0.69, while syntax validation improved from about 93% to 99% after reward-hacking fixes. GRPO training exposed opt-out, tag, and schema hacking, and the post recommends modularity, procedural plus semantic validation, user simulation, and iterative judge refinement for production agentic systems.
MCP UI: Breaking the text wall with interactive components
Model Context Protocol (MCP) can let AI agents search catalogs, interpret reviews, build carts, and support purchases, but a text-only flow does not provide the visual and interactive details central to commerce. Shopify presents MCP UI as an extension that returns embedded UI resources for components such as product cards, with delivery through inline HTML, remote resources in sandboxed iframes, or Remote DOM. Its intent-based message system keeps components from directly modifying state: actions such as view_details, checkout, notify, and ui-size-change are surfaced for the agent to interpret, while render data lets hosts provide CSS for adaptive styling. The open-source, deliberately extensible protocol is demonstrated in a Shopify Storefront MCP UI Server prototype and is intended for commerce as well as data visualization, form builders, and media players.
FlashList v2: A ground-up rewrite for React Native's New Architecture
FlashList v2 is a ground-up rewrite of the React Native list component, aimed at removing v1’s dependence on item-size estimates, native layout corrections, and imprecise scrolling. Built for React Native’s New Architecture, it uses synchronous layout measurements to correct positions before paint and eliminates the need for native code. Its algorithm combines progressive rendering, predictions updated by item type, and rapid corrections, while adaptive rendering responds to scroll velocity, direction, and device performance. The new scrolling system progressively refines target positions for precise scrollToIndex operations, and horizontal lists can contain resizable items and coordinate with parent lists. The release also adds scroll-position maintenance, improved masonry support, recycle-pool controls, helper hooks, and better web support; benchmarks report up to 50% less blank area while scrolling than v1 on the new architecture.
Leveraging multimodal LLMs for Shopify’s global catalogue: Recap of expo talk at ICLR 2025
Shopify’s Global Catalogue addresses fragmented, multilingual, multimodal product data that makes semantic search, faceting, matching, and AI-driven discovery difficult across millions of merchants. The system combines product data, understanding, matching, and reconciliation layers to standardize metadata, identify duplicate listings, and create canonical records with Universal Product IDs. Shopify fine-tunes vision large language models for multiple tasks per catalogue entity, while streaming infrastructure processes more than 10 million product updates daily and serves 40 million multimodal LLM-powered inferences. The resulting data supports merchant-admin suggestions, search, recommendations, embeddings, and conversational commerce, although scalability, accuracy, latency, model consolidation, graph reasoning, and continuous retraining remain active challenges.
Augmented commerce: Machine learning at Shopify
Shopify frames commerce as a complex, continuous optimization problem in which merchants have different definitions of success and need support across the business lifecycle. Its machine-learning work uses a historical dataset covering millions of businesses to optimize product metadata, transaction fraud assessment, merchant assistance, product discovery, capital decisions, behavioral modeling, and search query rewriting. The systems include fine-tuned Qwen multimodal models, LLaMa models and MCPs for Sidekick, Nomic embeddings for billions of products, a tabular transformer for forecasting merchant GMV, and experiments with HSTU sequence models. To support this work, Shopify partners with GCP, Nebius, CentML, and Toloka, while providing access to GPUs, data services, frontier models, and internal tooling; the post also presents these efforts as part of its hiring pitch.
Remixing Shopify's Admin: How We Made It 30% Faster and AI-Ready
Shopify rebuilt its Admin architecture to address inconsistent loading, duplicate requests, and fragmented route knowledge across a TypeScript codebase serving 67 million daily page views. With 101 teams contributing about 350 pull requests daily and the codebase containing 3,184,248 lines of TypeScript, the work adopted Remix with Vite and SPA mode. Typed route manifests, globbed by Vite, now define metadata and a single source of truth for 1,017 routes, while Remix loaders start data fetching before large component bundles finish loading. Idle-time prefetching warms the Apollo cache, and persistent IndexDB storage helps frequently visited pages load between sessions. The changes delivered a 30% improvement in perceived load times, standardized transitions, and created an architecture in which Remix actions and zod schemas let Sidekick discover forms, validate inputs, and submit tasks without loading unnecessary JavaScript.
The Future of React Native Graphics: WebGPU, Skia, and Beyond
React Native WebGPU and React Native Skia are presented as a graphics stack for advanced 2D, 3D, and general-purpose GPU workloads in native applications. The work uses Skia Graphite with Dawn, Google’s open-source WebGPU implementation, to replace separate OpenGL and Metal backend implementations with a unified architecture, while enabling Three.js, React Three Fiber, TensorFlow.js, and compute shaders. Three.js Shading Language lets the same shaders target WebGPU and WebGL, and Shopify’s Black Friday globe prototypes run natively with identical results to the web version. Architectural changes in React Native Skia moved from a mutable SkiaDOM to an immutable fabric reconciler, producing reported animation gains of up to 50% on iOS and nearly 200% on Android, plus 98% of reported Android crashes fixed. Graphite remains experimental, but adds dedicated-thread canvases and bidirectional 2D/3D composition, while Skia also supports macOS, tvOS, and headless Node.js rendering.
Introducing Roast: Structured AI workflows made easy
Shopify’s Augmented Engineering Developer Experience team built and open-sourced Roast to make AI-assisted developer workflows more reliable than free-form agents operating across large codebases. Roast is a convention-oriented orchestration framework that combines non-deterministic AI behavior with ordinary code execution through YAML workflows, Markdown prompts, shell commands, Ruby steps, and parallel or conditional control flow. Its shared context, built-in tools, Claude Code integration through CodingAgent, and automatic session replay support workflows that are version-controlled, testable, resumable, and adaptive within defined guardrails. Shopify reports using it to analyze test quality at scale, add Sorbet annotations through the Boba workflow, aggregate competitive intelligence, and research code history, while the project is distributed as a Ruby gem and supports AI providers through Raix.
Introducing the commerce payments protocol
Coinbase and Shopify are launching the Commerce Payments Protocol to support real-world commerce onchain, where direct token transfers do not handle checkout, settlement, fulfillment, cancellations, and refunds. The protocol uses an escrow smart contract to authorize payments by moving funds from the payer into escrow, then capture funds for the receiver later or in multiple partial increments. An operator role submits transactions for the parties, while payer-signed payment details constrain fields such as the receiver, token, maximum amount, and expiries. The protocol is available on Base and powers Shopify’s new USDC payment method, which is rolling out to millions of Shopify Payments stores; its six core operations include authorize, charge, void, reclaim, and refund, with the source also describing capture.
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