Shopify
Shopify’s Global Catalogue addresses fragmented, multilingual, multimodal product data that makes semantic search, faceting, matching, and AI-driven discovery difficult across millions of merchants. The system combines product data, understanding, matching, and reconciliation layers to standardize metadata, identify duplicate listings, and create canonical records with Universal Product IDs. Shopify fine-tunes vision large language models for multiple tasks per catalogue entity, while streaming infrastructure processes more than 10 million product updates daily and serves 40 million multimodal LLM-powered inferences. The resulting data supports merchant-admin suggestions, search, recommendations, embeddings, and conversational commerce, although scalability, accuracy, latency, model consolidation, graph reasoning, and continuous retraining remain active challenges.