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BIMI

1 post about BIMI. Every summary links to the original.

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BIMI explainers

Loading BIMI: The Identity Proof Behind the Logo image
What is it?BIMI Deliverability Digital Identity DMARC DNS Email
BIMI: The Identity Proof Behind the Logo
BIMI is a DNS-published claim that ties a verified brand logo to an authenticated domain, so mailbox providers can display it. Here is what each part of that claim requires.

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How to Show Your Logo in Apple Mail
Displaying a company logo in Apple Mail can improve inbox recognition, trust, and visual distinctiveness, while cited studies associate logos with higher brand recall, open rates, purchase likelihood, and email confidence. The article presents Apple Branded Mail, a proprietary format shipped in iOS 18.2 in 2024, as a free alternative to inconsistent provider settings and the paid certificates and trademarks sometimes needed for broad BIMI coverage. Setup begins with a DMARC policy of p=quarantine or p=reject, then uses Apple Business Connect to add a brand, upload a PNG, HEIF, or JPEG logo at least 1024 × 1024 pixels, select domains, and verify identity. Verification can take up to seven business days; root-domain branding covers unconfigured subdomains, while brands needing broader client coverage are directed to BIMI.

The best engineering reads, once a week.

Topic

1 post about BIMI. Every summary links to the original.

See the idea

Loading BIMI: The Identity Proof Behind the Logo image
What is it?BIMI Deliverability Digital Identity DMARC DNS Email
BIMI: The Identity Proof Behind the Logo
BIMI is a DNS-published claim that ties a verified brand logo to an authenticated domain, so mailbox providers can display it. Here is what each part of that claim requires.

Paid picks we use ourselves. Links carry a referral code — a subscription through one earns us a commission at no extra cost to you.

Newest first

Resend
How to Show Your Logo in Apple Mail
Displaying a company logo in Apple Mail can improve inbox recognition, trust, and visual distinctiveness, while cited studies associate logos with higher brand recall, open rates, purchase likelihood, and email confidence. The article presents Apple Branded Mail, a proprietary format shipped in iOS 18.2 in 2024, as a free alternative to inconsistent provider settings and the paid certificates and trademarks sometimes needed for broad BIMI coverage. Setup begins with a DMARC policy of p=quarantine or p=reject, then uses Apple Business Connect to add a brand, upload a PNG, HEIF, or JPEG logo at least 1024 × 1024 pixels, select domains, and verify identity. Verification can take up to seven business days; root-domain branding covers unconfigured subdomains, while brands needing broader client coverage are directed to BIMI.

The best engineering reads, once a week.