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Brandwatch
. It uses AI and data analytics to track online conversations across millions of sources, helping businesses monitor brand reputation, analyze consumer sentiment, and manage social media publishing and engagement.
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200+ Social Media Holidays 2026: Monthly Calendar
The calendar assembles more than 200 social media holidays, events, and suggested hashtags for 2026, giving content teams prompts to use throughout the year. It organizes occasions month by month, from New Year’s Day, Science Fiction Day, and Data Privacy Day in January to Halloween, Cyber Monday, and New Year’s Eve later in the year. Entries span awareness observances, cultural and religious dates, seasonal milestones, and lighter themes such as National Pizza Day, World Emoji Day, and National Cookie Day. The list is intended to add variety to social media strategies, and the post points readers to separate monthly roundups with examples of brand posts and additional ideas. Its conclusion presents the calendar as a source of content inspiration for increasing marketing activity in 2026.
Customer Experience: The 2026 Marketer's Guide
Customer experience (CX) spans every interaction across the journey, from advertising and purchase through support, product use, and advocacy, rather than referring only to customer service, UX, or customer success. The guide argues that AI has raised expectations for fast, personalized responses, while privacy-first marketing increases the importance of consented zero-party and first-party data, voice-of-customer programs, and social listening. Its framework maps awareness, consideration, purchase, post-purchase, and loyalty or advocacy; combines social, survey, support, and review data; prioritizes fixes with an impact-versus-effort matrix; and establishes workflows, response SLAs, and ongoing measurement. It recommends metrics including NPS, CSAT, CES, sentiment, and churn rate, alongside competitive benchmarking and continuous iteration. Examples describe using Brandwatch's Data Upload API and Social Panels to identify product issues, customer questions, and improvement opportunities before broader launches or operational changes.
Compare 8 Instagram Analytics Tools for 2026
The guide compares eight Instagram analytics tools for 2026, arguing that native Instagram Insights is useful for a quick overview but offers limited history, exporting, and competitor comparison. It frames third-party platforms as a way to consolidate metrics such as reach, engagement, follower growth, Story performance, demographics, and hashtag results while reducing manual reporting. The listed tools serve different needs: Brandwatch and Sprout Social emphasize cross-platform management and reporting, Iconosquare offers 100+ Instagram metrics, Pallyy focuses on creators and posting-time recommendations, and Sendible targets agencies managing multiple profiles. Selection should follow goals and reporting requirements, with engagement rate, reach, follower growth, click-throughs, and conversions identified as core measures; competitor and influencer tracking is available in many tools.
20 Social Media Holidays to Celebrate This October
October offers marketers a dense set of social media holidays, beginning with Global Diversity Awareness Month and continuing through Halloween. The calendar pairs each observance with a date, hashtag suggestions, and a possible engagement idea, ranging from cultural traditions and coffee orders to teacher memories, taco votes, and costume sharing. It also includes awareness-focused occasions such as International Day of Non-Violence, World Sight Day, World Mental Health Day, Global Handwashing Day, World Food Day, and United Nations Day. Several entries supply factual context, including the 2.2 billion people with visual impairment, World Vegetarian Day’s 1977 establishment, and Global Handwashing Day’s first celebration in 2008. The closing guidance recommends using these observances to craft and optimize an October content calendar.
Brand Audit: The 7-Step Process (With Checklist)
A brand audit evaluates internal and external branding against strategy, customer perceptions, web and social performance, financial outcomes, and competitors. The seven-step framework begins by defining mission, vision, values, objectives, roles, and data access, then gathering quantitative and qualitative customer feedback through surveys, interviews, focus groups, feedback forms, and social listening. It then reviews traffic sources, engagement, conversions, SEO rankings, social reach, sentiment, mentions, audience makeup, sales, revenue, market share, acquisition cost, repeat purchases, customer lifetime value, and loyalty measures. Competitor benchmarking compares offerings, pricing, messaging, visual branding, channels, SEO, and share of voice, with SWOT analysis providing a relative view of strengths, weaknesses, opportunities, and threats. Finally, findings become an action plan with specific KPIs and timelines, while ongoing monitoring and annual or bi-annual audits support continuous improvement.
Retargeting Marketing: A 7-Step Campaign Guide
Retargeting marketing re-engages people who have previously interacted with a brand, including website visitors, cart abandoners, and social users who have not purchased. The guide explains how cookies, tracking pixels, email engagement, and mobile device IDs supply advertising platforms with behavioral data for follow-up campaigns. It recommends segmenting audiences by actions, tailoring creative and offers, maintaining consistent messaging, applying frequency caps, and using burn pixels to exclude purchasers across display, social, search, email, video, and mobile channels. It also covers measurement, privacy-aware first-party and cookieless approaches, AI-driven personalization, and coordination with other touchpoints, while describing Brandwatch tools for audience insights, segmentation, analytics, and integrations. The conclusion positions retargeting as part of a broader, regularly optimized marketing strategy.
Boolean Query Operators Guide, With Examples
Social listening queries filter relevant brand, product, industry, or consumer mentions from large volumes of online conversation, beginning with the research questions the analysis should answer. The guide explains Boolean operators including quotation marks for exact phrases, OR for alternatives, AND for context, NEAR/x for proximity, NOT for exclusions, wildcards for variations, and brackets for grouping. It recommends adding misspellings, hashtags, account handles, websites, and exclusions, then testing and adjusting the query while keeping its structure simple where possible. Brandwatch Consumer Research offers Boolean, non-Boolean, and blank query options, with editor validation and Iris AI suggestions for entities, keywords, hashtags, subreddits, and multilingual terms.
What is a Good Engagement Rate on TikTok for 2025?
The guide explains how to assess TikTok engagement rate, noting that follower count, industry, content type, and audience demographics all affect the benchmark. It reports an average platform-wide rate of 4.07%, while citing 6–10% as a typical good range and higher figures for smaller accounts, including about 10%+ for micro-influencers and 4–6% for mega-influencers. It defines engagement through likes, comments, shares, views, and saves, then gives formulas based on total engagements, followers, and number of posts, including worked examples producing 6.66% and 5.5%. Industry figures range from 9.5% for schools and sports teams to 2.51% for fashion, with niche-specific targets recommended. TikTok Analytics and third-party tools such as Brandwatch are presented as ways to track trends, compare benchmarks, and refine strategy; the guidance comes from external research rather than original platform research.
Friday, 4 PM: Best Time to Post on YouTube
The guide examines whether publishing time affects YouTube performance, while arguing that content quality, channel consistency, and audience preferences matter more than any universal schedule. It explains that early views, comments, and shares provide feedback to YouTube’s recommendation system, which can then surface videos to followers and other viewers on the home page and in suggested videos. General patterns favor afternoons and evenings, with Friday at about 4 p.m. identified as the strongest broad slot, although day-by-day windows vary and evergreen tutorials may benefit more from search-oriented titles and descriptions. The recommended workflow uses YouTube Studio Analytics and the “When your viewers are on YouTube” heatmap to select candidate times, then checks later engagement to see whether those patterns hold.
The Complete Social Media Content Plan Guide
The guide presents social media content planning as a focused process for choosing channels, understanding audiences, setting goals, and organizing content around a brand’s marketing objectives. It recommends auditing existing activity, comparing competitors, and examining demographics, interests, pain points, engagement, followers, and conversions before deciding where improvement is needed. The proposed strategy combines channel-specific planning with varied content, including evergreen, educational, visual, video, livestream, poll, quiz, and user-generated material, while emphasizing permission and credit for UGC. A content calendar, planning or management tools, analytics, hashtag research, and direct audience interaction support execution and measurement. The guide concludes that continuous testing, schedule adjustments, trend monitoring, and regular updates keep the approach responsive as audience preferences and the brand evolve.
Women’s World Cup 2023: How The Tournament Fared Online
The analysis examines online conversation around the 2023 FIFA Women’s World Cup using English-language mentions from social media, blogs, forums, and news sources collected between 20 July and 20 August 2023. It reports over 2.2 million social-media mentions, with major peaks during the Round of 16, the semi-finals, and the final, which generated more than 150,000 mentions and ended with Spain winning the title. Among gender-categorized authors on X, 75% were male, while England was the most discussed country, followed by Australia, the United States, New Zealand, and Spain. Mary Earps’s penalty save produced an initial final-minute spike, and Spain’s coronation prompted a peak of 2,100 mentions at 10:03 PM AEST. The analysis concludes that mention volume, sentiment, emotion, and team comparisons can help brands identify which aspects of the sport generate the most interest and where to participate.
7 Steps to a Complete Social Media Audit
Social media audits are presented as a way for marketers to connect channel activity with business goals and improve return on investment, especially when a small share of content or actions drives most results. The guide organizes the work into seven steps: reviewing analytics and presence, setting goals, analyzing performance, understanding the audience, studying competitors, and creating an action plan. It recommends consolidating channel data with a social media management platform or native analytics, using social listening to examine conversations, interests, and sentiment, and evaluating metrics such as engagement, reach, posting timing, website behavior, and conversions. The process ends with documented findings, team discussion, and prioritized changes aligned with company objectives, with an annual audit recommended.
Unpopular Opinions: Reddit vs Twitter Data
An analysis of 1.6 million social-media mentions from January 1 to June 30, 2020 examines consumers’ “unpopular opinions” and compares Reddit with Twitter. Overall mentions rose 34% from March through June versus the preceding four months, while Reddit’s r/unpopularopinions posts increased 105% during that period. Across online sources, pop-culture characters generated 63,000 mentions, followed by TV shows at 55,000, fandoms at 45,000, and books at 44,000; Friends was criticised for aspects considered unacceptable today. Reddit contributed 958,000 mentions, including 19,000 about subreddits, while Twitter contributed 554,000, led by 15,000 movie and TV opinions. The platform breakdown also surfaces differences such as Reddit’s meta discussions and Twitter’s opinions about money, chocolate, and ice.
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