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Launch Day
engineering
Summary
Tumblr has launched a dedicated Comments tab for blog pages to integrate comment activity directly into the platform experience. Previously, users could only locate their past comments through notification alerts when another user engaged with them. The new feature allows people to view their own comments alongside the posts others have replied to, with immediate availability on Web and iOS version 44.8+. In addition, Tumblr is testing comment-based recommendations in the For You feed, displaying an inline preview of replies directly on the dashboard. Users can manage tab visibility and feed inclusion through privacy settings, which default to disabled if the user had previously disabled sharing liked posts.
Context
Tumblr comments were previously tucked away from regular feeds, preventing users from viewing their own comment history unless another user engaged with their comment through notifications.
Approach / What changed
Tumblr added a Comments tab to blog pages and began testing comment-driven recommendations in the For You feed with inline reply previews. It also introduced settings toggles on Web, iOS, and Android to control tab visibility and feed sharing.
Takeaways
- Tumblr added a dedicated Comments tab alongside Posts, Likes, and Following, letting users view their own comment history and other users' comment activity.
- Commented posts surfaced in the For You feed show an inline reply preview directly on the dashboard before clicking.
- The Comments tab launched on Web and iOS version 44.8+, while visibility and feed-sharing toggles were released across Web, iOS, and Android simultaneously.
Related reading
engineering.tumblr.com ·
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engineeringengineering.tumblr.com ·
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