Shopify
For the 2025 NYC marathon weekend, Shopify and Endorphins Running built a gamified treadmill that awarded in-store credit for maintaining a self-selected pace. Participants had 30 seconds to reach their target, then earned credit for each second spent within a defined pace zone, with a personalized barcode receipt redeemable through a Shopify POS UI extension. The implementation used a curved, motorless TrueForm Trainer, FTMS messages, a Python relay, Socket.IO, a local Remix application, receipt printing, and a production-hosted POS integration. Interval timestamps were normalized because treadmill messages arrived irregularly, while a state machine coordinated warm-up, gameplay, operator controls, database updates, discounts, and printing. The resulting experience attracted new customers, with 63% of participants identified as new customers, and its patterns could support other sensor-driven in-store incentives.