Intercom
Intercom announced a new set of APIs designed to enable developers to integrate and automate interactions with its platform. The APIs include Conversations, Counts, Companies, Users, and Events; the Conversations API allows sending email and in-app manual messages to users, enabling innovative use of Intercom’s in-app messaging directly from a product. The Counts API provides summary counts of users, companies, and conversations, including open and closed conversations per admin, for monitoring and graphing. The Companies and Users APIs add the ability to manage custom attributes, filter by tags and segments, and for companies, create and update information and manage user memberships. The Events API tracks user actions in a product to trigger contextually relevant messages, and customers using event-triggered Auto Messages saw engagement rates increase by over 200%.
Intercom
Intercom announced eight new features aimed at helping sales, support, and marketing teams manage volume and capacity more efficiently to increase conversions and grow their business. Custom Bots can qualify leads automatically, book meetings, and work 24/7 without code, connecting to the tech stack and accelerating sales cycles by delivering qualified leads when prospects are live. The new Intercom App Store offers over 100 apps for acquiring, engaging, and retaining customers, including Zoom Webinars, Content Showcase, Coda, and PieSync, along with a new Messenger framework and Developer Hub for building custom apps. Updated webhooks and APIs provide more flexibility to trigger actions based on conversation tags, check teammate availability with the Admins API, and run assignment rules at any point in a conversation. Other additions include downloadable conversation transcripts for both teammates and customers, and free developer workspaces for safe building and testing.