Databricks
Business intelligence (BI) reporting turns data from operational systems and analytical repositories into structured reports, dashboards, and visualizations for organizational decision-making. The guide explains managed and ad hoc reporting, then traces a typical workflow through data sources, ETL, deduplication, normalization, validation, data modeling, visualization, and automated distribution. It compares established platforms such as Microsoft Power BI, Tableau, SAP BusinessObjects, Qlik, and Looker with newer AI-native tools, while noting evaluation criteria including connectivity, scale, governance, usability, and cost. It also addresses dashboard overload, stale semantic models, and specialist bottlenecks, and cites reports of 10x faster query creation from AI-assisted natural-language querying alongside recommendations to start with one decision, one primary source, and three to five KPIs.